The Power of Coliving Pre-leasing & Marketing
New Construction Co-Living & Zero-Vacancy · Pre-Leasing Execution
This project represents a masterclass in leveraging successful historical portfolio data to completely eliminate stabilization vacancy drag on a brand new construction asset. By utilizing our existing channel partners, established network of coliving renters, and speedy marketing launch tactics, we were able to achieve 100% occupancy via pre-leasing.
The mandate
A brand new construction asset carries a familiar risk: stabilization vacancy drag — the slow, costly lease-up that eats into returns after doors open. The mandate was to completely eliminate that drag and turn the building cash-flow positive from the very first day, leveraging successful historical portfolio data instead of starting from zero.
Our solution
Instead of waiting for construction to finish, we treated the launch as an experience. We brought our proven furnishing model into play, creating spaces designed specifically for comfort and a mixture of shared and private spaces — balancing shared community zones with intimate, optimized personal retreats, cohesive workspaces, and smart storage in private quarters to drive perceived value above typical submarket rates.
We fully furnished and styled every corner, setting premium rates at $1,300/month for cozy rooms with shared bathrooms and $1,715/month for private en-suite layouts.
While the final physical details were coming together, we launched an active marketing campaign using high-end rendered visuals and our existing channels.
The results
By focusing on revenue from day one, we hit 100% leased occupancy before we even opened the doors. The building skipped the usual post-construction waiting game entirely — welcoming a full house and generating positive cash flow on Day 1.
The rent roll
- Furnished bedroom
- Shared bath
- Keyless smart lock
- Large primary layout
- Private en-suite bath
- Dedicated workstation
- Dedicated numbered spot
- 24/7 security camera
- Pure revenue margin
Redefining the modern rental experience
“We focus on what modern renters want: great design, flexibility, and convenience. We take care of the layout, resident screening, and daily logistics. You get the benefits of a premium, fully optimized property without any of the traditional landlord headaches.”