Harrison DeMaira spent years in institutional property management — at Bozzuto, one of the country's most respected multifamily operators, and then at Common Living, where he helped launch and operate coliving communities that had never existed at that scale before. Sam Farman brought deep experience from Bozzuto's New York portfolio, and a property investor's perspective on what owners actually need from a management partner.
When Harrison arrived in Miami, the pattern was clear: the city's small to medium-sized buildings — its most character-rich, highest-potential small assets — were caught between managers who were too small to have real systems and institutions that wouldn't touch anything under 100 units. The buildings were underperforming. The owners were underserved. The residents were getting what was left over.
Etico was built to change that. Institutional-quality operations — leasing systems, preventative maintenance, real financial reporting, bilingual service — deployed at the scale where they'd make the biggest difference: the small buildings that make up the backbone of Miami's rental market.
